Struggling with segmentation? Here's how to fix it.
We’ve had the chance to work with some fantastic companies - spanning all kinds of industries, sizes, and marketing styles.
And no matter how different they are, one challenge almost always shows up early: Segmentation just isn’t where it needs to be.
Read this blog to learn the core segmentation fields and how to nail them.
Spring Cleaning: Step by step guide to a sparkling database
Like it or not, a little database cleanup can go a long way. And while I’ll let you guess whether I’m being sarcastic or not, I will say this—few things make me happier than a clean, organized database.
If your open rates, reply rates, or new business deals aren’t where you’d like them to be, a messy database might be to blame
Check out this blog for a step by step guide to cleaning up your dirty data.